The Challenge

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CityBridge Health Foundation is a volunteer-led organization providing free urgent care to the uninsured in Collin County, Texas.

In 2023, as a young nonprofit preparing for its first gala, the team recognized the power of storytelling but had limited resources. Volunteers created their first event video. It was a heartfelt piece that, despite being produced entirely in-house, deeply resonated with the audience.

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That night, one donor was so moved that they gave a $25,000 cash donation, helping the organization raise over $175,000 in total — their highest amount to date.

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That moment revealed the power of video storytelling. When CityBridge Health Foundation began planning their second gala, they decided to elevate that storytelling experience with professional production.

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The Solution

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For their second annual event, CityBridge Health Foundation partnered with Made for More Productions to produce The Sara Story — a testimonial video about transformation, compassion, and community impact.

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Because the organization was based in Texas, Made for More provided full-service remote editing.

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• Kent, a CityBridge board member, coordinated on-site filming with a local videographer.

• Delany led the creative direction and post-production from Florida.

• Together, they developed clear parameters for tone, pacing, audience, and visuals. All while ensuring that the story aligned with the emotional core of the gala.
   

“Kent made my job easy,” Delany shared. “He gave me clear guardrails, time-coded notes, and the creative freedom to build something powerful. That trust is what made it work so well.”

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This partnership exemplified how remote editing can deliver professional, emotionally resonant storytelling when strategy and clarity are aligned.

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The Results

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The video debuted at the 2024 gala, and the impact was immediate.

CityBridge Health Foundation raised over $400,000, more than doubling the prior year’s results.

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While Kent doesn’t attribute every dollar directly to the video, he’s confident it played a pivotal role in moving donors:

“We can’t tie every gift to the video, but we know it made a difference. Not everyone has the confidence to stand on a stage and share their story. Video gives them freedom to speak without pressure, to be heard in a safe place, and to connect without fear.”

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By giving storytellers a comfortable space to share their experiences, the video helped the audience connect with authenticity — and that connection moved hearts and opened wallets.

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Why It Worked

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Strategic Remote Collaboration: Kent’s preparation and clear direction paired with Delany’s expertise created an efficient, professional workflow — proving that remote editing can be seamless and high-impact.
 

Audience-Driven Storytelling: Made for More built every creative decision around one clear goal: inspiring generosity.

“We knew this video would be shown at a gala where people were being asked to give,” Delany explained. “That meant every shot, every music cue, and every line had to move people to feel something.”
 

Consistency and Brand Cohesion: Working with one dedicated editor ensured visual and emotional consistency across this project — a critical advantage for growing nonprofits that rely on storytelling to build trust and identity.

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The Ongoing Impact

Beyond events, CityBridge Health Foundation, they plan to repurpose this long-form content across in end of year campaigns, and social media — extending their reach and visibility for years to come.
 

While the ROI of a story can’t always be measured in numbers, the results speak for themselves:
 

• Year 1: $175,000+ raised

• Year 2: $400,000+ raised
   

 

Key Takeaways for Nonprofits
 

• Video storytelling drives emotion — and emotion drives generosity.

• Remote editing works best when roles, vision, and assets are clearly defined.

• A well-told story is an evergreen asset. Work to extend its reach beyond the event.
   

The Bottom Line
 

For CityBridge Health Foundation, professional storytelling became a multiplier. It turned one night of giving into a movement of generosity that continues to grow each year.

Their results prove what we believe at Made for More Productions: 
 

When stories are told with excellence, people don’t just watch — they feel, connect, and act.
 

We help mission-driven organizations like CityBridge Health Foundation, capture those moments and share them with the world — because your story has the power to move hearts, inspire action, and create lasting impact.