Agency vs. DIY: What’s Right for You?
When it comes to creating video content for your business, you have two main options: Do It Yourself (DIY) or Hire a Video Agency. Each has its pros and cons, and the right choice depends on your business goals, budget, and resources.
DIY Video: When It’s the Right Choice
DIY is a great option if you:
✅ Have a Limited Budget – If you’re just starting or don’t have the budget for professional services, DIY allows you to create content without breaking the bank.
✅ Need Regular Content – Businesses that rely on frequent video posts (like social media, behind-the-scenes content, or quick updates) benefit from having an in-house video workflow.
✅ Have Basic Editing Skills – With modern tools like Canva, CapCut, or iMovie, you don’t need to be a pro to make decent videos.
✅ Can Dedicate Time to Learning – If you enjoy being hands-on and are willing to learn, DIY can be a great long-term skill for your business.
🚀 Best DIY Use Cases: Social media clips, testimonials, simple product demos, FAQs, and behind-the-scenes videos.
But beware of the DIY pitfalls: Poor lighting, bad audio, and shaky footage can make your business look unprofessional.
Hiring an Agency: When It’s Worth the Investment
Bringing in professionals is a smart choice when:
✅ You Need High-Quality, Brand-Critical Videos – If you need high-end video production that looks polished and professional, an agency has the expertise, gear, and creative direction to make your brand stand out.
✅ You Need Complex or Large-Scale Videos – Product launches, commercials, brand films, or animated explainers require skills and equipment that go beyond DIY.
✅ Your Time is Limited – If video creation takes you away from running your business, outsourcing saves time and ensures efficiency.
✅ You Want Strategic Expertise – Agencies don’t just film videos; they help develop a video marketing strategythat aligns with your business goals.
✅ You Need Advanced Equipment & Techniques – Agencies come equipped with professional cameras, lighting, audio gear, and editing software that can take your video to the next level.
🚀 Best Agency Use Cases: Commercials, high-quality brand videos, in-depth product showcases, corporate storytelling, and training videos.
Downside? Cost can be a factor, but the right agency actually delivers ROI by creating videos that attract customers and drive sales.
The Hybrid Approach: Get the Best of Both Worlds
Many businesses use a mix of DIY for everyday content and agencies for big projects.
🔹 Example: You create quick social media videos in-house, but hire professionals for a brand film or ad campaign.
🔹 Example: You shoot testimonials yourself and have an editor polish them professionally.
This way, you save money while still ensuring high-quality content when it matters most.
At Made For More Productions, we offer hybrid solutions where we train you to create better DIY content or provide affordable editing services for your footage —giving you the best of both worlds!
So, What’s Right for You?
❓ If you’re creating casual, frequent content → DIY works!
❓ If you need a high-end, polished look → Hire an agency!
❓ If you want both → Combine DIY with strategic outsourcing!
Still unsure? Take a look at a few of the most essential types of video. Do some brainstorming and decide what video you need most.
→ https://www.madeformoreproductions.com/lead-collection
Need help deciding what video strategy makes the most sense? Give us a call and set up time to chat.
→ 850-443-3105
